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Research papers

The systemic approach to publicity evaluation (Spanish)

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Marta Vaccarini, Ana Amuchastegui
September 1, 1992
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Citation

Vaccarini and Amuchastegui (1992a, September 01). The systemic approach to publicity evaluation (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation-spanish-


Research papers

The systemic approach to publicity evaluation

Advertisements constitute a powerful means of communicating and establishing cultural values throughout all of society. The receivers of these messages respond to them in terms of their vital situation as subjects and as members of social groups ....

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Amuchastegui, Marta Vaccarini
September 1, 1992
×

Citation

Amuchastegui and Vaccarini (1992a, September 01). The systemic approach to publicity evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-systemic-approach-to-publicity-evaluation